7 Important steps to retain your top employees
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1. Recognition
People thrive on recognition. One of the principal reasons people change jobs is that employees feel anonymous and under-appreciated.
Few companies thank their employees for their contributions. Employees need to be recognized in public.
2. Boredom
People need new challenges to grow and be their most active.
Make a well drawn up plan to rotate your creative and account employees to work with varied teams and projects. Keep your teams challenged.
3. Overwork
People that work people 60- and 80-hour weeks burn out.
Salary increases cannot resolve the issue of burnout. One reason so many of the best and brightest have left the creative marketing and advertising business is because people can make more elsewhere and work less.
4. Untrained supervisors
Leadership and management skills need to be taught and continually upgraded.
Be sure to train your supervisors daily on best practices for managing others.
Do not promote based on tenure but on the true ability to manage others.
This should include training programs designed to address the interpersonal issues that may be at the core of turnover.
Employees are motivated when they feel that their companies are investing in them.
5. Lack of loyalty
When the business climate is challenging the excellent leaders don’t just threaten lay offs and the like. They communicate with their teams to find out what to do differently to adapt to change.
6. No sense of community
Every employee needs to feel a sense of community. An annual party or a lunch is insufficient. Managers need to be encouraged to create a team spirit by engaging at least once a quarter with the team members in some semi-social engagement.
7. Retention programs are critical
Companies need to find ways to give employees incentives to stay. Eliminating raises and bonuses for an extended period of time is one of the key reasons people leave.
Keeping highly regarded employees should be priority one and it is neither difficult nor expensive. It merely requires a leader committed to act in ways that their team is their company!